In this era of COVID, the idea of applying yet another facial covering seems like the last thing anyone would want to do. But facial masks play a crucial role in your skincare routine. Period. We usually see “mask time” marketed as some sort of indulgent, self-care special event. The reality is that your weekly mask time is like an intense workout session, tackling specific skin concerns via the targeted delivery of key ingredients.
Face masks work by creating a physical barrier on the skin and thereby locking in beneficial ingredients, allowing your skin to absorb more effectively. Masks are typically used 1-2 times per week for that instant boost.
There is a mask that can target almost any skincare concern. Masks come in a wide variety of formulations (to satisfy a variety of preferences). One size doesn’t have to fit all. Maybe you’ve got an oilier T-zone, but are dry in other areas. You can (and should) use separate mask products in those areas in order to address the different concerns.
I LOVE masks when I’m on travel. Traveling inevitably means I have to endure a flight, I’m likely not eating at my normal times, in some cases healthier food options aren’t available and I’m not sleeping in my bed so I’m not sleeping well. These stressors are immediately visible on my skin. I apply a mask before going to bed and it makes such a difference. Better yet, an overnight mask means I don’t even have to wash it off.
There’s no excuse for not incorporating masks in your skincare routine. They’re cost effective, don’t require a huge time investment, produce immediate and visible results and they’re easy to use (hands-free allows you to wash dishes or run a load of laundry or catch up on email, etc). A skincare no-brainer!
Here are my favorites -
For dry/dehydrated skin
For oily/acne-prone skin
For anti-aging & revitalizing benefits
For sensitive skin